Topher DeRosia: How to increase E-commerce conversions

Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.

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